Realogy Holdings Corporation Sr Specialist, Communications & Content Creation - Remote in Madison, New Jersey
Sr Specialist, Communications & Content Creation - Remote
Proposed Job Title:
Senior Specialist, Communications & Content Development
The ideal candidate will be a communications expert and marketing generalist with exceptional storytelling and project management skills. You will join our growing team and leverage your marketing know-how to develop unique messaging to engage consumers who are ready to begin their home finding and/or home selling journey.
Reporting to the VP, Marketing & Communications with a dotted line reporting to the Manager of Communications & Content Development, our ideal candidate will have next-level writing and editing capabilities; a broad understanding of marketing and communications tactics, including external communications, internal communications, and marketing content creation. We are looking for a candidate who can move quickly, connect the dots, and collaborate with team members of all levels to drive successful marketing communications campaigns.
In this hybrid communications role that sits on a larger marketing team, the candidate should have a broadscale understanding of key communications principals, with a desire to expand their knowledge base to different platforms and channels. Across all the job functions, excellent writing skills and willingness to learn are the most important qualities we are looking for in this candidate.
The primary goals of this role will be:
Foster more proactive and effective external communication, that delivers on Realogy Leads Group’s strategic priorities and program success
Help improve cross-functional collaboration within Realogy organization with Brands, Corporate Communications and internally within the Realogy Leads Group to drive consistent and organized communications execution
Elevate the quality of written materials and content for our programs
Major Duties and Responsibilities:
Assist in development and execution of communications plans for Realogy Leads Group and its partner programs
Identify and pursue media relations opportunities to promote consumer awareness of our real estate benefit programs
Develop talking points, briefing materials and prep documents for executive interviews and speaking engagements
Ensure alignment with social media team that all relevant program communications are shared as necessary through key channels (LinkedIn, Twitter, Facebook etc.)
Provide administrative and project management support for internal communications strategies when announcing new programs and key initiatives to stakeholders and employees
Coordinate, draft, secure approvals for, and distribute internal communications materials
Involvement with planning and execution of quarterly employee town halls and monthly education webinars
Maintain the content calendar and draft communications for our network of agents and brokers
Assist in creating and developing relevant written content to reach a targeted consumer base to drive engagement and create program awareness
Draftblog content, articles, and other short- and long-form content on behalf of company thought leaders
Write and edit program-specific content including agent marketing materials, product one-pagers, video scripts/storyboards, email campaigns, and other marketing content to promote our lead driving programs
Oversee and provide guidance to graphic design team on developing materials
Candidates for the Role should have:
3-4 years of professional marketing, communications or writing experience (corporate, agency, freelance, etc.)
College degree in Marketing, Communications, or Journalism
Outstanding writing skills that span diverse types of content and creative writing styles (marketing copywriting, short-form or long-form)
Organized, efficient workstyle with a sense of ownership over any project or task they are assigned
Experience liaising with executive leaders
Entrepreneurial spirit and comfortable working in a fast-paced environment on a rapidly growing team and organization
Flexible, can-do attitude and unafraid to ask questions
Product and/or content marketing experience
Knowledge of Microsoft Office/365, including Teams, Word, Planner, etc.
Ability to work effectively remotely while maintaining a true work-life balance.
SUBMISSION REQUIREMENTS: Please submit two writing samples with your resume that you feel best showcase your professional writing talents. A cover letter is NOT required.
NOTE: This position is 100% remote. Our ideal candidate will be based in the tri-state area (NY/NJ/CT); however, we are interested in the “right” candidate who may live in any major US city.
This position can be performed anywhere except Colorado.
Realogy Holdings Corp
Realogy Holdings Corp. (http://www.realogy.com/) (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , Sotheby's International Realty® (https://www.sothebysrealty.com/eng) . Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy's affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.
At Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.
You’ll find our commitment to diversity reflected in our achievements:
Forbes 2020 Best Employers for Diversity.
Recognized on the 2020 Human Rights Campaign Corporate Equality Index .
Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.
First residential real estate company to endorse the Equality Act and fully support H.R. 1447 amending the Fair Housing Act to include LGBTQ+ as protected classes.
With diversity, we succeed together. We hope you’ll join us.
About Realogy Leads Group
Realogy Leads Group is a dedicated organization within Realogy focused on delivering high-quality, high-converting leads to Realogy affiliated brokers and agents across Realogy’s six residential real estate brands. Realogy Leads Group oversees numerous national real estate programs offering consumers a distinct value proposition when completing one of the largest financial transactions of their life by providing access to a top-tier affiliated agent from one of Realogy’s owned and franchise brands as well as, in some cases, a cash back or equal benefit upon a closed transaction where permitted. Realogy Leads Group is committed to optimizing lead generation marketing, technology, and outcomes across Realogy.
EOE AA M/F/Vet/Disability