Realogy Holdings Corporation Product Marketing Manager - Remote in Madison, New Jersey
Product Marketing Manager - Remote
We’re Realogy Product.
We’re building a first-of-its-kind open ecosystem that puts the power of simplicity and choice in the agents’ and brokers’ hands. Our products help Realogy brokers and agents at some of the most recognized names in real estate during the moments that matter most, uniting best-in-breed solutions with innovative propriety apps, so they can sell more homes, make more money and work more efficiently.
And it’s not just what we’re building, it’s how. We strive to balance speed with delight. Empowering our team to take risks, fail fast, iterate and learn. We leverage the collective genius within our powerhouse network, have the courage to shape the future and follow a “If it’s to be, it’s up to me” mentality – which allows us to successfully support a suite of over 50 products and solutions for Realogy’s diverse and discerning brand portfolio – Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA® and Sotheby’s International Realty®.
And that’s just the beginning. Realogy Product is working on many exciting initiatives - including the biggest and most open tech roll-out in real estate history. And we’re looking for a seasoned Product Marketing Manager to join our fast-growing team.
Product Marketing Manager
As a Product Marketing Manager, you’ll lead product launches, develop strategic content and sales tools, enable the marketing, learning and brand teams, and work closely with the product management team to execute integrated strategies that drive demand, adoption and the overall success of a product – all with the goal of creating happy, successful customers.
This is a fast paced, exciting role where there is always a new challenge. Attention to detail and eye for quality are critical to your success. It’s a highly visible role that will require working closely with key executives, internal teams and brand partners. Ultimately, you will be the glue that brings a product and its target users together, binding our product strategy to the tactics and stakeholders needed to drive success.
What You’ll Do
Team closely with product management for go-to-market planning, and driving/monitoring engagement with new products and features
Act as an evangelist of Realogy Product’s suite of products, playing an integral role throughout the entire lifecycle of our products
Build a scalable process to generate storytelling content across multiple products that will be adapted uniquely for each brand in the Realogy portfolio and targeted to each audience (consumer, agent, broker, brand, employee, investor)
Work with key groups to determine the positioning, messaging and customer development that drives the overall GTM strategy
Drive product positioning and messaging, focusing on key differentiators and essential benefits to the target audience
Partner with the marketing and communications teams and our design team to bring our positioning and narrative to life
Design content and messaging strategies that brand marketing, communication, and operations stakeholders can scale across channels
Act as a subject matter expert for products within the Realogy product suite
Own the product launch checklist ensuring that all go-to-market teams are at a state of internal and market readiness
Work with the Data and Insights team to weave product feedback, case studies and testimonials into our product stories
Design and deliver compelling presentations that effectively communicate complex issues and illustrate findings, ideas and recommendations
Continuously assess the effectiveness of product marketing strategies and adapt as needed
What You Bring
5 years of product marketing or related experience
Experience leading cross-functional initiatives across sales, customer success, marketing, and product
An innate ability to grasp and present the value propositions of our products and solutions in a way that resonates with customers and clearly articulates how we solve our users’ problems
Strong project management skills with the ability to multitask and manage multiple priorities and deadlines in a fast-paced environment
Excellent verbal and written communication, with a sharp eye for detail
Ability to translate complex ideas into straightforward and engaging customer-facing copy
Experience working successfully with distributed team(s)
Comfort operating in a highly matrixed organization that relies on building support in other groups and the ability to influence through others, deliver results, and earn trust quickly of the organization and stakeholders
The ability to work independently and resolve professional, technical or operational project problems
Writing experience, with a flawless command of spelling and grammar conventions
Familiarity or experience in real estate sales/brokerage/franchise space a plus
Proficiencies in Microsoft Office suite and Keynote
Experience with Adobe Creative Cloud and Sketch or Figma
Creative and innovative thinking with a willingness to take risk, fail fast, iterate and learn
This position can be performed anywhere except Colorado.
Realogy Franchise Group
Realogy Holdings Corp. (http://www.realogy.com/) (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , Sotheby's International Realty® (https://www.sothebysrealty.com/eng) . Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy's affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.
At Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.
You’ll find our commitment to diversity reflected in our achievements:
Forbes 2020 Best Employers for Diversity.
Recognized on the 2020 Human Rights Campaign Corporate Equality Index .
Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.
First residential real estate company to endorse the Equality Act and fully support H.R. 1447 amending the Fair Housing Act to include LGBTQ+ as protected classes.
With diversity, we succeed together. We hope you’ll join us.
EOE AA M/F/Vet/Disability